Target releases chic tech accessories with jewelry retailer BaubleBar

 By 
Hayley Wilbur
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Put down your boring white ear buds.

Jewelry retailer BaubleBar is teaming up with Target for an exclusive line of tech accessories.

While this isn't BaubleBar's first time venturing into the wearable technology space -- they've previously designed blinged-out headphones for FRENDS, and on Tuesday launched jeweled encrusted fitness trackers with Jawbone -- this is the company's first time creating an entire line outside of the jewelry space.

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The bedazzled Target collection is comprised of iPhone cases, headphones, portable power banks, Bluetooth speakers, charging cables and a selfie stick.

"A great pair of headphones or a phone case can be just as important to our girl as a great statement necklace or killer earrings," Amy Jain, BaubleBar's co-founder, tells Mashable. "When it comes to designing our core product, jewelry, we are so mindful of trends and are studying what she is excited about, from colors to materials to patterns."

The products, which range in price from $19.99 to $49.99, will be sold in Target stores and on Target.com beginning Nov. 29.

"We are a fun-loving brand and everything we do is with a wink," Jain says. "We want our girl to have fun with fashion, and believe that shouldn’t be limited by budget. This is very much in line with Target’s ethos and proved to be an excellent fit for BaubleBar."

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

This is not the first collection of stylish tech pieces produced by a fashion native brand. Most designers sell phone cases on their websites, and others create exclusive collections for retailers, such as Best Buy.

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