Baveo is entering a field already occupied with heavy hitters such as iVillage, CafeMom, ParentsConnect, Kaboose, ClubMom, BabyCenter, and Minti. What sets Baveo apart is the incorporation of registries, the focus on expecting parents, and the ability to use Baveo as a means to control how your family and friends receive your updates (SMS, RSS or email).
The founders of Baveo intended to create a site that was simple and straightforward, something parents, grandparents and other friends and relatives would find easy to use. With its big print to make grandparents who have graduated to the large print section of the library happy, its simple and bright buttons for the expecting parent in a hurry and its simple input options, Baveo may have found a way to reach that goal of ease of use.
Baveo will be allowing parents to customize their public Baveo page with themes and colors, though the options are a bit limited right now. The Baveo default colors are bright, and the graphics have an overall bouncy feeling. It made me feel a bit like I was stuck in a child's nursery room, but they definitely hit the mark on their target audience when it comes to design. Everything about the site practically screams "baby!"
