BBTV: Blinkx Takes Aim at Joost

 By 
Pete Cashmore
 on 
BBTV: Blinkx Takes Aim at Joost
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Everyone is attacking Joost these days. The latest Internet TV contender to throw its hat into the ring is video search engine Blinkx, which says it will launch a similar service called BBTV in the fall.

Obviously Blinkx's strength is search, and that will be a major part of BBTV (Broadband TV), a downloadable client that uses P2P technology. You can search the audio of TV shows and movies, and there's a kind of "adsense for video" that displays relevant ads next to the clip you're viewing. Blinkx is currently working on those all-important distribution deals to make sure there's plenty of content - a lack of compelling media was a major weakness we found with other Joost rivals like Babelgum. A limited beta starts next month, and Blinkx claims BBTV will offer higher quality video (hopefully not at the cost of speed).

For an indepth comparison of the existing Joost rivals, see 4 Major Internet TV Apps Compared.

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