Australia's darling of the silver screen, Carrie Bickmore, gave a moving acceptance speech at the Logie Awards, drawing attention to brain cancer.
The Project's presenter, who lost her husband to brain cancer in 2010, donned a blue beanie after winning the coveted Gold Logie award -- the highest television award in Australia -- and called on the public to support those suffering from brain cancer or caring for someone who is suffering.
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"Everyone thinks it is this rare form of cancer. It is not. It kills more people under 40 than any other cancer. It kills more kids than any other disease. In 2010, my husband, Greg, was one of the unlucky ones," Bickmore told the audience, which included the who's who of Australian television.
"Over 10 years, I watched him suffer multiple seizures a day, lose feeling down one side of his body, have his little three-year-old have to push him around in a wheelchair because he couldn't walk anymore."
At the event in Melbourne on Sunday night, she encouraged morning show hosts to put a beanie on their heads and the stars obliged on Monday morning, with multiple Australian TV personalities wearing a beanie for brain cancer.
Bickmore's speech caused the hastag #beaniesforbraincancer to trend, as people from all across the country got behind the cause.
Beautiful speech by @BickmoreCarrie last night at the #TVWeekLogies. Wear a beanie! #BeaniesForBrainCancer #Today9 pic.twitter.com/f6dIWjaBal— The Today Show (@TheTodayShow) May 3, 2015
Behind you @BickmoreCarrie #beaniesforbraincancer @sam_armytage @kochie_online pic.twitter.com/XYnSv2XRxk— Sunrise (@sunriseon7) May 3, 2015
nearly 4000 kids under 17 will be diagosed with a brain tumor this year. @BickmoreCarrie #beaniesforbraincancer pic.twitter.com/Kssb2kTE5H— todd sampson (@toddsampsonOz) May 3, 2015
We're wearing #BeaniesForBrainCancer today to raise awareness about brain cancer. Donate to @braincancer_AU. pic.twitter.com/hePeEmJsPJ— Dan and Maz (@DanAndMaz) May 3, 2015
This is our #beaniesforbraincancer for @tanyacamilleri ... @BickmoreCarrie #WhatEverItTakes pic.twitter.com/CGwKCimKXM— The Magic Man (@Greg_Camilleri) May 3, 2015
.@Studio10au panel wearing #beaniesforbraincancer! pic.twitter.com/OwsV4pinVB— Studio 10 (@Studio10au) May 3, 2015
NEIL MITCHELL: "I thought it was a very classy speech from a deserving winner" #beaniesforbraincancer pic.twitter.com/FS52xk0wlo— 3AW Melbourne (@3AW693) May 3, 2015
Our crew Skipper Simon, Brock & Sophie on board today #beaniesforbraincancer pic.twitter.com/rkRGDbOJax— Calypso Star Charter (@sharkcagediving) May 3, 2015
Supporting @BickmoreCarrie with #beaniesforbraincancer today with @dhughesy & @MattsCravat #MattandJane pic.twitter.com/4hR6UONIWS— KIIS 101.1 Melbourne (@kiis1011) May 3, 2015
'Andy is hiding a poodle' AHHAHA @hamishblake! @hamishandandy @andy_lee #BeaniesForBrainCancer #Today9 pic.twitter.com/2TuyLwwsYH— The Today Show (@TheTodayShow) May 3, 2015
Jackie O showing support for @BickmoreCarrie #beaniesforbraincancer #kjshow pic.twitter.com/3R52Qcq2Wf— KIIS 1065 (@kiis1065) May 3, 2015