LONDON -- Expect beards bedecked with baubles this month.
London ad agency, Grey London, is struggling to keep up with orders for their new packets of mini-metallic beard baubles -- usually more readily associated with christmas trees than facial hair.
Tasked with coming up with a novel idea for a Christmas card to send clients and other agencies, employees Mike Kennedy and Pauline Ashford came up with the concept of the Beard Bauble last week, with proceeds going to Beard Season -- an Australian melanoma charity that encourages men to grow beards in winter to raise awareness of the disease.
Ashford told Mashable that demand went through the roof after Beard Season founder (and impressive beard-owner) Jimmy Niggles posted a photo of the Beard Baubles on Instagram
#BeardBaubles now available for #Christmas courtesy of the wonderful team from @GreyLdn. All proceeds go to #BeardSeason to help spread awareness and action in the fight against #melanoma. Link below: A photo posted by jimmy niggles (@beardseason) on Dec 12, 2014 at 4:52pm PST
The Beard Baubles attach with mini-bobby pins, which the team add to the baubles before shipping.
Ashford says orders have been coming in from far and wide and they're currently managing to ship the baubles, priced at £7 a packet, to the UK, the U.S., Australia, New Zealand, France, Italy, Spain, Sweden and Germany.
“On Saturday we started making them in small batches and we put them online. We sold a few… and on Monday they sort of rocketed," Ashford said. "The past few hours have been overwhelming."
And it's not only humans that want to decorate their beards, dogs are also getting in on the action.
#beardbaubles pic.twitter.com/6AQOOnPDm7— Beard Baubles (@BEARDBAUBLES) December 10, 2014
With demand so high, the team is thinking of making a how-to video to teach people how to create their own festive fuzz.