The record was set last year with 209,771 unique mentions in 24 hours using the #BeatCancer tag. Starting at 12 p.m. ET Friday and going until 12 p.m. ET Saturday, Livestrong is encouraging users to send a tweet, update their Facebook status or write a blog post including the #beatcancer hashtag. The best part is PayPal and SWAGG will donate $0.05 for every mention with the hashtag to cancer charities.
Last year, the campaign not only set the record, it also raised more than $70,000 in the process and garnered some 100 million impressions. The donation pledge for each social mention was upped from last year's $0.01 for each mention. Also, people can visit beatcancereverywhere.com and pledge to donate more money to charities like Stand Up To Cancer and Bright Pink.
You can see the stream of Twitter mentions using the #beatcancer hashtag below, and can participate by simply retweeting this post or posting to Facebook using our share buttons.
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