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We're talking about a limited edition USB-stick containing remastered Beatles songs and other goodies, shaped like an apple. There will only be 30,000 of these, so if you want one, line up for the release date on December 7 (December 8 in North America).
Here's what the package contains: "re-mastered audio for The Beatles’ 14 stereo titles, as well as all of the re-mastered CDs’ visual elements, including 13 mini-documentary films about the studio albums, replicated original UK album art, rare photos and expanded liner notes."