It's like a coffee table book-slash-video experience.
Fashion and beauty photographer Kenneth Willardt compiled some of his most celebrated photographs of celebrities and models into a thick tome called The Beauty Book. Released Nov. 7, the book comes with an AR app of the same name. Point your phone at specially labeled pages in the book, and the photographs animate with sound and video.
Willardt's vivid, suggestive and sometimes haunting photos have moved fans for years, but this is the first time he's incorporated consumer technology.
"I had complete creative freedom," he told Mashable at the book's launch party. "It's like whatever came into my head."
As for the viewer's head?
"You don't know that you're in the Matrix," he said.
We'll take the red pill, please.
