College student lands endorsement deal for beer-mile skills

 By 
Sam Laird
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Lewis Kent is living the dream -- truly, fully, beautifully living the dream -- out at the University of Western Ontario.

The 22-year-old student just landed a shoe and apparel deal from Brooks, a running shoe brand. Kent's claim to fame, however, comes a bit off the beaten path: He's the beer-mile world record holder.

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For the uninitiated, here's how the beer mile works: Run a lap around a standard quarter-mile track. Chug a beer. Repeat four times. Once you've run four laps and chugged four beers, you've completed the beer mile! (Good luck not vomiting.)

It's totally a thing, promise -- even The New York Times is on it.

Kent this week completed a beer mile in a jaw-dropping (and gut-busting) 4 minutes and 51 seconds. (The world record for simply running a mile is 3 minutes and 43 seconds.) The same night, Kent picked up his Brooks sponsorship, according to ESPN.

The deal's terms are undisclosed, but a Brooks rep told ESPN it's worth "more than we would pay an amateur athlete and less than we would pay an Olympian."

Kent, for his part, seems to still be soaking it all up.

"It's pretty surreal," Kent told ESPN Wednesday. "I've always liked to run and drink beer, but I never thought I would be considered world class for doing both."

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