Variety reports that Silverman will announce the deal today at CES 2010. From now on, Silverman's online entertainment studio, Electus, will be creating original programming for Yahoo's websites.
This is going to be a first-look deal (meaning Yahoo gets first dibs on any projects that Electus creates). These projects should also offer advertisers opportunities to integrate their products into the content that Electus produces.
As Variety notes, Silverman is a big proponent of branded entertainment. Before taking over the programming reins for NBC, Silverman's last production company, Reveille, had a slew of hits including The Office and Ugly Betty. These shows often had integrated placement deals that are notable for being subtle but also effective. At NBC, Silverman expanded on these efforts.