Cosmetics Brand Sets Beauty Police on Unsuspecting Pedestrians

 By 
Stephanie Haberman
 on 
Cosmetics Brand Sets Beauty Police on Unsuspecting Pedestrians

This faux police officer doesn't like your makeup, and she will tell you so. And she will not be nice.

Benefit Cosmetics has enlisted the help of "resident beauty officer," Sarah Colonna, a Chelsea Lately writer, to bust unassuming pedestrians on the street for "beauty infractions and makeup crimes."

"Look at your eyebrows, they look like McDonald's arches," she tells a passerby while writing her a ticket. "Can I order a hamburger off your face?"

Colonna may be harsh, but Benefit says that the video represents the company's core brand principle, "laughter is the best cosmetic."

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