You can now buy underwear with Bernie Sanders' face on them

 By 
Andrea Romano
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Now you can feel the Bern -- in your pants.

Introducing Bernie's Briefs, which is here for all your Bernie Sanders-inspired screen-printed underwear needs. The idea was the brainchild of Alexandra MacLean, Nick Sherman and Todd Bailey of KSE Partners, a lobbying firm in Montpelier, Vermont.

The undies are available in men's briefs and women's bikini styles, and sports the catchphrase of Sanders supporters nationwide -- "Feel the Bern" -- on the front and back. Each pair is $15 plus shipping and handling -- but per the Saturday Night Live sketch that apparently inspired the business, you really only need one pair. ("I'm the only candidate up here who's not a billionaire. I don't have a Super PAC, I don't even have a backpack... I own one pair of underwear, that's it," Larry David as Bernie Sanders says during a mock Democratic debate.)

The business wasn't created to make fun of Sanders, according to its website, but rather as an homage to his dedication.

"Bernie’s message is brief: we need to address income inequality, support our middle class and get big money out of politics. So let’s all be brief. There is one candidate to support and one pair of underwear to buy in this election," the site reads.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The Yellow Ribbon Fund will receive 10% of all profits, donated in Sanders' name, according to BerniesBriefs.org -- "in recognition of Bernie’s lifelong dedication to helping our veterans."

Talk about the perfect gift for the liberal in your life.

UPDATE: November 4, 2015, 5:33 p.m. EST: Business founder Alexandra MacLean told Mashable that she and her co-founders not only were inspired by the SNL sketch, but also from hearing that Sanders preferred briefs on The Ellen Degeneres Show.

"Sales have skyrocketed over the past 24 hours with the extensive media coverage. We are very excited about the number of people who are lining up to support Bernie and the Yellow Ribbon Fund," said MacLean.

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!