The best Super Bowl 50 ads

The advertising industry shows its stuff for the biggest Big Game yet

Heidi Moore

This is it. This is the year that it all comes together.Armed with nearly infinite money -- one Super Bowl commercial will cost $170,000 a second in 2016 -- the advertising industry has trotted out all of its best ideas to capture your attention while you're watching the Denver Broncos take on the Carolina Panthers.

Mashable is bringing you all the best ads. We encourage you to click on the links in each of the descriptions, where you'll find details and analysis. And, come 5:30 pm, we'll have a panel of the smartest advertising experts to talk about who won, who lost, and and what it all really means. Join us.

Heinz: The cutest wiener dog stampede
So simple, yet so beautiful: this year's big viral ad features dachshunds stampeding down a hill and leaping into the arms of eagerly awaiting ketchups (and one wee little ketchup packet). 

Audi: Shoot for the moon
David Bowie's voice lifts you higher in this Audi commercial about a retired astronaut finding his love of life -- and machines -- again.

LG: Liam Neeson saves futuristic TV from its haters
The actor saves bendable TV screens from the future dystopia in this Tron-like thriller directed by Ridley Scott. 

Axe: The truth about men
Axe's groundbreaking new campaign redefines what makes men individual and attractive, from big noses to great moves. Its contempt for six-packs is a nice counterpoint to the manly men who predominate as the ideal.