Just like football teams need to bring their A-game on the field during the Super Bowl, advertisers need to bring their A-game for the commercial breaks -- especially now, considering how costly the ads are this year.
There have certainly been plenty of lousy ads over the years, but there have also been dozens and dozens of creative and entertaining commercials from brands big and small. In some cases, the ads have lived longer in our cultural memory than any single play or outcome from the game itself.
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Who could forget the iconic Coke ad when Mean Joe Green tossed his jersey to a fan who gave him a coke to the Star Wars-themed Volkswagen ad from 2011 that quickly became a viral sensation?
It remains to be seen whether any ads from this year's big game will rank among these classics, but there are already some promising contenders, including Hyundai's playful 60-second spot featuring The Flaming Lips, Audi's prom ad and Samsung's commercial with Seth Rogen and Paul Rudd.
Did we miss any of your favorite Super Bowl ads? Share in the comments.