The first trailer from the upcoming Fifty Shades of Gray film will get its debut on Thursday, but the Internet received a preview this weekend from an unlikely Instagram account.
On Saturday, Beyoncé posted a 15-second teaser of the movie -- which has been adapted from the wildly popular (and controversial) book series by E.L. James of the same name -- to her Instagram page.
Not much is revealed in the clip, but you can see a flash of billionaire sadist Christian Grey (played by Jamie Dornan, a former Calvin Klein underwear model), as well as a glimpse at a steamy bedroom scene, likely with character Anastasia Steele, played by Dakota Johnson.
It might seem strange for Beyonce to promote the trailer in this way (or even at all), but it's a smart move for the film: It's directly targeting Beyoncé's nearly 14 million Instagram followers, a large pool of which are female -- the same as Fifty Shades of Gray's target audience. The teaser already has 327,000 Likes on Beyoncé's Instagram page.
The Fifty Shades trilogy, which sold more than 100 million copies in e-book and print worldwide, follows Grey and Steele's power-struggle relationship and includes explicit scenes of their sexual affairs, including bondage.