The "Beyoncé as Mrs. Carter in H&M" advertising campaign continues with a new commercial that features the global superstar decked in H&M garb and introduces fans to "Standing on the Sun," a new song from her much-anticipated album.
"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind," Beyoncé said in a statement. "It was a beautiful shoot on a tropical island."
"It felt more like making a video than a commercial."
Beyoncé filmed the video in Nassau, Bahamas, wearing swimwear and beachwear from H&M's Water collection. One-quarter of sales from the collection will go to charity organization WaterAid.
WaterAid has been posting pieces from the collection on Pinterest.
The "Mrs. Carter" campaign coincides with her Mrs. Carter Show World Tour, which began April 15. Shorter versions of the commercial will appear on TV.
These print ads for the Water collection came out in March:
