The company, based in San Francisco, is touted as a connector for “real-world communities.” Thus, it is interesting to find that it has developed into a heavily parent- and club-oriented composite, providing tools for PTA and preschool collectives and the like. Its creators claim that over 50% fall into the “mom group” category.
The formula employed by BigTent is straightforward. Things like newsletters, calendars, review and recommendation components, classifications leaders, groups, and sub-groups, and any assigned roles or permissions associated with particular user profiles, are all part of the BigTent weave. Better still, because it is all free and fully ad-supported, groups without any financial support structure to speak of (which are plenty in number) can engage with their respective networks in ways that can prove as productive as business-level arrangements might be.