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Tonight, the company is giving fans of The Daily Show that watch it when it airs (as opposed to recording it on DVR) a bit of a treat. Microsoft has purchased a full two and a half minute block of commercials, sponsored by Bing, and will use the time to “fast forward” the ads with a TiVo-like experience. While this should be an interesting ad to see visually, it also means two more minutes of content from Jon Stewart.
Microsoft plans to use the same concept on ad buys across a number of shows over the next week, including CMT’s Top 20 Countdown, George Lopez, Charm School with Ricki Lacke, and World/Road Rules Challenges: The Duel 2. We’ll post video of what exactly this concept looks like as soon as we get it.