Last time we looked, Bing was sitting at around 9.4% of the search market in July, but Nielsen's new numbers confirm the search engine's continued growth through the month of August, up to 10.7% of the total market.
The rankings for the top 11 engines are shown above, revealing Bing's impressive growth rate at about 22% month-over-month. Compare this to the rest of the pack, none of whom breaks more than a 3% increase (Yahoo and Comcast are both losing share).
The growth is thanks in part to an enormous marketing campaign, but also surely to some of the innovations Microsoft is bringing to the table with Bing. The recently launched visual search feature is arguably flat out better for browsing certain types of information, and social sharing of search results will soon be coming to Bing as well for an interesting new twist.