With World Cup coverage underway, people from all over the world are tweeting about the same topic in many different languages. Twitter wants to make it easier for everyone by bringing mobile translations to its iOS app and is looking to Bing to lead the way.
The two companies are joining forces to bring translated tweets to iOS apps, according to a CNET report. After downloading the Twitter iOS update, users can click a translate button within each tweet to have it displayed in their native language.
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The concept isn't entirely new. In 2012, Twitter tested a Bing Translator feature that automatically translates tweets into other languages.
Most recently, Bing brought its translation tool to Android.
Twitter and Microsoft have not yet responded to a request for comment.