A cookie-shaped, easy-to-use, $199 video-conferencing solution is impressive, but wrapping it up in packaging that resembles a mash-up between Apple's design elegance and Henny Youngman's penchants for one-liners is an altogether different level of accomplishment.
Introduced last month at the Consumer Electronics Association's annual New York-based CES Unveiled preview event (CES 2012 kicks off on Jan. 9 in Las Vegas), the Biscotti TV Phone is a home video-conferencing gadget that works with your HDTV. Each biscotti-cookie-shaped unit cost $199 and works with any other unit via Biscotti’s proprietary network. You can also chat with anyone on GChat (sorry, no Skype). That’s all pretty cool and I’ll be test driving shortly to see if Biscotti works as advertised.
In the meantime, though, let’s all spend a moment oohing and ahhing over this extremely well-thought-out packaging. As with the best packaging, there’s little wasted space. Plus, the colors and retro design—brown paper bag-esque covering, red and white printing-- almost invite you to open the box. This is straight from the Apple playbook, and we’ve seen similarly well-executed packing designs from Amazon, Jawbone, and Barnes and Noble. However, Biscotti diverges with some surprisingly playful touches in the packaging copy.
On the front it says, “It’s like reality TV. But with normal people. Well, almost normal people.” The bottom lists the product contents, including the TV Phone,” “Remote Control,” “and “Lots of Love.” The back shows the product sitting atop a TV and promises, “It’s tiny!” The Biscotti TV Phone is created, the box notes, “by loveable scientists in Texas.”