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So what BitGravity, a self-described content delivery network, is looking to do at the server side of media management, is give video producers more controls of their own, and all through its new Advanced Progressive API.
What kind of control? A few items include auto-bitrate adjustments, scene selection, and establishing start and stop clauses, just to name a few items.
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As an HD delivery service alone, BitGravity has provided a fairly impressive option to content owners. Its ability to make instant-play and live video available at such a high level has proven attractive for a number of clients already, including Revision3 and comedian Tom Green. So the release of the API today is bound to lure more names from the creative world.