![Bit.ly Is Eating Other URL Shorteners for Breakfast [Stats]](https://helios-i.mashable.com/imagery/archives/02g7U5Hj6Qvjry1GZlkhPdE/hero-image.fill.size_1248x702.v1647018115.png)
Last month, Bit.ly surpassed TinyURL to become the Web's most popular URL shortener. This month, the story is about separating from the pack.
Ever since Twitter made Bit.ly its default shortener, the 5 character domain's growth has skyrocketed. According to the most recent U.S. traffic stats from Compete, Bit.ly's unique visitors jumped by over 12% in September, while TinyURL, Tr.im, and its other competitors aren't even close. This is quickly becoming a "One and the Rest" market.
The best way to understand this growing dichotomy is to take a look at the numbers:
- Bit.ly: 6.43 million U.S. visitors, +12.65% growth from August to September
- TinyURL:5.55 million U.S. visitors, -1.47% growth from August to September
- is.gd: 631,000 U.S. visitors, -13.66% growth from August to September
- Tr.im: 416,000 U.S. visitors, -39.87% growth from August to September
- Ow.ly: 1.41 million U.S. visitors, +9.45% growth from August to September
It isn't even close - Bit.ly's continuing to grow quickly, while all of its competitors are either dropping or not growing anywhere near fast enough to provide any threat. Tr.im has denounced Bit.ly and Twitter for what it believes to be the coronation of Bit.ly by Twitter. It's tough to argue that Twitter's decision hasn't had a big impact in this market.