Earlier today, we reported that Bit.ly launched a new URL shortener: J.mp. Essentially, it’s exactly the same service, but with a domain name that’s two characters shorter.
But wait, there’s more! As a commenter on our initial post pointed out (thanks Hejazi!), J.mp is also just an alias to Bit.ly, meaning that http://bit.ly/xonmK and http://j.mp/xonmK both go to the same place: our article about T-Pain’s new iPhone app.
Thus, if you’re desperately trying to trim a tweet down to 140 characters, you need not go to j.mp or use the j.mp bookmarklet, but rather, just substitute j.mp for bit.ly in the text and you’re all set.