The Bizzy venue checkout is meant to be the opposite of the checkin, which we've seen in a slew of applications, from Foursquare to Facebook Places.
Instead of sharing a location with friends, the checkout conveys sentiment -- offering up "Love it," "Meh" or "No thx" emoticons. Responses help Bizzy better recommend places to the user in the future. App users can also add Twitter-sized micro-tips or reviews and share them on Facebook or Twitter.
Bizzy, a wholly-owned subsidiary of ReachLocal, tries to be just different enough from the Yelps, Google Hotpots, or Foursquares of the world with its own twist on local business discovery. The service relaunched in November 2010 to focus on recommending places of potential interest to users by matching their personal tastes against others with similar tastes.
The overall Bizzy experience feels far less innovative than it should be -- users are asked to complete a series of questions at signup -- and fails to give the user the ability to self-refine their tastes by dietary preferences or the like.