Black Friday doesn't always have to be about opening your wallet.
Plenty of people on social media, especially those who are emphatically anti-Black Friday, have found alternative ways to express themselves on the biggest shopping day of the year.
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Twitter users, for instance, are sending out hashtags to encourage others to forgo the frenzy. After all, logging online to shop on Cyber Monday is a lot easier than pushing your way through Macy's.
Whether they're helping out their communities, taking on social justice issues or simply opting to shop on a different day, here are several ways people are avoiding stores on Black Friday: