Mobile devices accounted for 14.3% of all online Black Friday traffic, up from 5.6% last year, and they were responsible for 9.8% of online sales. The iPad proved to be the king of post-Thanksgiving retail -- its users were more likely to purchase than other mobile users, with conversion rates reaching 4.6%.
Ecommerce sales increased from last year in many retail sectors, from home to apparel to beauty, and web traffic catapulted department store sales to 59% higher than last year's Black Friday.
Black Friday was a hot topic on social media channels, too. Visits to Twitter and Facebook were likely to yield chatter about Black Friday sales, out-of-stock items, parking troubles and long lines. The volume of Black Friday dialogue was 110% more than last year, and there was "a spike in positive sentiment" around and anticipation for Cyber Monday.