During its BlackBerry 10 launch event, CEO Thorsten Heins announced a new Global Creative Director for the company: Alicia Keys.
“I’m fascinated by technology. I've always wanted to work directly with a technology company,” said Keys. “I wanted to do something where I could grow professionally and personally.”
Keys says she is going to be working directly with developers and carriers on the platform, as well as with other artists. Previously a BlackBerry user, she spoke on stage about experimenting with other smartphone platforms over the past few years -- she talked about being an 'iPhone Junkie' on Google+ just over a year ago -- but now that BlackBerry has been "working out" she's excited to get back together.
“Now we're exclusively dating again, and I’m very happy,” she said.
Keys took to Twitter -- somewhere it appears she had been posting via iPhone just a few days ago -- to express her excitement over the position:
Excited2jump right in2my new role as Global Creative Director of@Blackberry! #BlackBerry10 #keepmoving #forwardthinking bit.ly/VWrnYZ— Alicia Keys (@aliciakeys) January 30, 2013
She will be performing the national anthem at Super Bowl XLVII this Sunday, where she says she plans to bring her brand new BlackBerry 10 device.