Blackpool Beach in 1954: The making of a tourist destination

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Blackpool Beach in 1954: The making of a tourist destination
Credit: Image: John Chillingworth/Picture Post/Hulton Archive/Getty Images

Come to Blackpool

Fun in the sun. And on a donkey.

Alex Q. Arbuckle

July 1954

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Credit: Hulton Archive/Getty Images

Blackpool, a seaside town in the county of Lancashire, has all the staples of a typical British working class holiday resort: ice cream, donkey rides, saucy postcards, "Kiss Me Quick" hats, Punch and Judy shows on the beach. Only the weather is unreliable.In 1954, Picture Post, a British photojournalism magazine similar to LIFE, sent photographer John Chillingworth to Blackpool on assignment. He captured, in color, contestants in a bathing beauty competition and other general views. Blackpool's heyday came to an end shortly thereafter, spurred by industrial decline, the rise of cheap holidays to Spain and other warm Mediterranean countries, plus improved road infrastructure, which made quick day trips more popular than longer stays. These pictures capture the end of a travel era.

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Credit: John Chillingworth/Picture Post/Hulton Archive/Getty Images
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Credit: Hulton Archive/Getty Images
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Showgirls have some fun with comedian Jimmy Edwards while he relaxes on the beach. Credit: John Chillingworth/Picture Post/Hulton Archive/Getty Images
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Credit: John Chillingworth/Picture Post/Hulton Archive/Getty Images
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Credit: Hulton Archive/Getty Images
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Credit: John Chillingworth/Picture Post/Hulton Archive/Getty Images
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Credit: Hulton Archive/Getty Images
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Credit: John Chillingworth/Picture Post/Hulton Archive/Getty Images
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Credit: John Chillingworth/Picture Post/Hulton Archive/Getty Images
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Credit: John Chillingworth/Picture Post/Hulton Archive/Getty Images
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The beach at Blackpool, with the Eiffel Tower-inspired Blackpool Tower looming above. Credit: John Chillingworth/Picture Post/Hulton Archive/Getty Images
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Credit: John Chillingworth/Picture Post/Hulton Archive/Getty Images
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