Case in point: Flipboard, the trendy social magazine for the iPad, is a Blekko convert. The companies announced Tuesday that Blekko will power Flipboard's application search.
Flipboard already partners with media organizations to feature their content, but it also allows users to add sections of their own choosing. This is where Blekko comes in. When a user performs an RSS feed or keyword search, Blekko will deliver its human-curated results.
The idea is to deliver the best possible content sources to application users and eliminate spam results entirely. Flipboard, by way of Blekko, can potentially help new users avoid frustrating search experiences.
Blekko will also benefit. The deal will help bolster the startup's reputation and ensure that it continues to see exponential growth in search queries.
In April, the five-month-old Blekko powered more than 50 million search queries. It also saw traffic jump 30% over March with 750,000 unique visitors.