Audience engagement is the definitive measure of a blog's success, whether you're blogging for a marketing firm or simply to indulge your own interests. You've probably watched as some posts go viral while others sit quietly in the corner.
But engaging a readership doesn't mean churning out clickable links. By all accounts, your blog needs substance. It needs to nourish your readers.
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LinkedIn Marketing Solutions recommends treating your blog like you would your diet, incorporating a healthy balance of content based on five food groups.
By providing a mix of how-to and influencer posts (whole wheat and grains), leadership articles and guest topics (vegetables), research and analysis (meats), light-hearted viral content (dessert and sweets) and bold statements (condiments), your blog will engage readers and, where applicable, hook potential customers. In fact, a recent Hubspot report found that 82% of marketers who blogged daily saw an upswing in ROI.
Check out the infographic below to learn more about balancing your blog's diet.
