Benefit's Mascara Ad Winks at All Your Favorite '90s Nostalgia

 By 
Andrea Romano
 on 
Benefit's Mascara Ad Winks at All Your Favorite '90s Nostalgia
Credit: Benefit Cosmetics

It's not ladies' night without big hair, acid wash jeans and tons of hot pink lipstick.

Comedian Anjelah Johnson, also known as Bon Qui Qui from MADtv, stars in a remix of Montell Jordan's 1995 hit "This Is How We Do It" to promote a new line of makeup from Benefit Cosmetics.

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The ad follows the character Bon Qui Qui, who was also featured in an Alexander Wang ad in 2013. She and her wing women, makeup bags in tow, go out for the night -- they twerk on the dance floor, lounge by the pool and run into some rivals at a nightclub, in true '90s party anthem style.

Benefit's tagline, "the laughter is the best cosmetic," fits with Bon Qui Qui's character and her "hot mess friends," Johnson said.

The cosmetics brand is sponsoring the first National Wing Women Weekend on Sept. 26 and 27.

BONUS: Top 10 YouTube Beauty Channels to Follow

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