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Boo-box, the contextual marketing company, has raised $300,000 in a round of seed funding, led by Monashees Capital, an early-stage venture capital firm.
The funds will be used for product development and expansion of the Brazil-based company. The boo-box service lets you create contextually based content throughout your site, and when visitors click on the links, they will receive recommended items that are relevant to your site. These recommendations appear in a new box, and visitors can scroll through the items as they please. Publishers are rewarded when a visitor completes a purchase. Boo-box has global ambitions, and has launched its service here in the US as well. Similar services include Media River and Open ads.