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Pinocchio, Madeline, the Three Blind Mice, Little Red Riding Hood and a dozen other beloved storybook characters star in Reading Is Fundamental's (RIF) latest PSA, which the organization released online Tuesday to kick off its "Book People Unite" campaign.
RIF is calling all story lovers to declare themselves "book people" by taking an online pledge and sharing why they love books.
Once you share your pledge to Facebook, Twitter or Google+, you receive a free download of the PSA's "Book People Anthem," produced by Grammy winners The Roots', featuring the vocals of Jack Black, Chris Martin (Coldplay), John Legend, Jim James (My Morning Jacket), Jason Schwartzman, Consequence, Regina Spektor, Nate Ruess (fun.), Carrie Brownstein (Portlandia) and Melanie Fiona. Pledges are shared on Twitter with the hashtag #bookpeopleunite.
According to RIF, there's only one book for every 300 children in some underpriviliged communities in the U.S.
The campaign is not a jab at ereaders or ebooks. Reading Rainbow's LeVar Burton, who appears in the PSA, clarified on Twitter that this campaign is about reading and education, not the platform.
Of course it counts!!! #bookpeopleunite RT @mikeszekelyI'm an ebook person. Does that count?— LeVar Burton (@levarburton) April 17, 2012
"I have witnessed time and again the transformative power of books," Burton says. "Whether it’s a bound book or an ebook, reading helps children overcome obstacles — opening doors to a wider world of experiences.”
RIF also released a behind the scenes look at the making of the fantasy scenes of the PSA.