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Borders has also announced a partnership with Meetup to promote its book signings and other store events.
The announcements follow several other recent updates to the book retailer's digital strategy, including a new version of its website that features, most notably, customer reviews on each product page.
The company also recently unveiled its version of Amazon Prime by offering free two-day shipping and returns on all online orders for an annual price of $79. Free, 30-day trials are available at borders.com/shoprunner.
While the new developments aren't "game-changing" by any means, they do make the brick-and-mortar bookseller slightly more competitive with its chief rivals, Barnes & Noble and Amazon.