Hashtag campaigns like #FreeTheNipple and #NoBraDay can be liberating and empowering.
There's nothing like supporting a cause by releasing the girls from their confining cup cages. But there's a problem: Many women welcome the functional aspects of the undergarment.
Tossing our inhibitions to the wind and our brassieres in the fire is a tempting thought, but the reality can be impractical.
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Whether you rely on bras to conceal pointy nipples in your chilly office or to alleviate back pressure, keeping breasts in place is a priority for many women.
Mashable sourced a variety of women with a wide range of breast sizes to bring you the best bra alternatives that actually work.
1. Quirky pasties
When you long to feel the wind on your skin but would rather not show everyone the effects of its chill, graphic pasties are a fun option. The adhesives nipple covers can also double as a bold Halloween costume, easily transforming you into Lil' Kim or the Little Mermaid.
Seashell pasties, Yandy.com $7.95
2. Tape 'em in place
For all of the freedom and none of the sag, let fashion tape do the heavy lifting. Use the disposable stickers to hoist your breasts up and keep them in place for hours. The strips are guaranteed to support cups A through D.
Hollywood Fashion Secrets breast lift tape, $9.99
3. No nip slips
Pin your blouse in place instead of your boobs. When you want to let the ladies breathe but also avoid unintentional exposure, use double-sided tape to secure low-cut necklines and the gapping between shirt buttons.
Miss Oops tape, $9.50
4. Sew natural
When you'd rather leave your bra at home but want to maintain a shapely figure, stitch a pair of molded cups into your dress or top. The foam inserts provide a little extra oomph and keep your breasts smooth.
Braza Sew In Cups, $10
5. Swim top swap
For women with larger breasts, tape might not do the trick. Consider swapping your bra for a stylish swim top. A lined, full-coverage style provides plenty of support and pairs perfectly with a high-waist skirt and bomber jacket. The bedazzled Beyonce headdress is optional.
Flagpole swim suit including top and bottom, $400
6. Smooth operator
A good bodysuit will act like shapewear, streamlining your silhouette while minimizing unwanted wiggle and jiggle. Chose a style with texture like ribbing to camouflage nipple erections. The one-piece will look perfectly elegant tucked into a pair of wide leg pants.
H&M, $34.99