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When big brands decide something is hot, they will move in and attempt to copy it. Sometimes they actually succeed at their goals, and sometimes...well, let's just say that results are less than spectacular. We've sampled 7 well-known brands that tried their hands at creating a social network.
Disney DXD - Disney Xtreme Digital is slickly designed, but a bit overwhelming on the senses of anyone past the tween years. Kids outside of the US will be disappointed, though, because the site won't work for them. Perhaps Disney's lawyers should have included an easy-to-understand primer of international copyright laws.
GoRunEasy.com - Run by the shoe company Reebok, GoRunEasy is a site for runners to get together and discuss their runs and workouts, share photos and more. It seems like a fairly natural fit for the brand.
MarthaStewart.com - The Domestic Diva sets you up as a "contributor" where you have your own page, info on yourself, save your favorite recipes, and participate in the message boards. Probably one of the best fits for a brand to have a social network; it's odd that Oprah doesn't have one.
MyStarbucksIdea.com - More of a way to communicate with the company, you sign up and vote on ideas other people have suggested as well as suggest your own. If they use your idea you get... nothing, but hey, you influenced a huge corporation! Enjoy paying for an expensive coffee drink you suggested!
Pepsi.Youniverse.com - Powered by the Youniverse white label social networks, this Pepsi social network focuses on European football (soccer). Considering the passion for this game (everywhere but the USA), this one may seem an odd blend at first, but globally it could work.
Think.MTV.com - Run by MTV, their Think social network is mainly about motivating their youth demographic to care about politics and knowing that their voices do count. Probably the most noble of the offerings actually.
