Branded mobile apps come in a variety of types -- they tend to focus on entertainment, utility or product enhancement.
Entertainment and utility apps don't necessarily highlight a company's offerings in a lot of cases. But apps developed with product enhancement in mind generally introduce services beyond those already offered by businesses.
Using a mobile phone's top features -- such as its camera, GPS and Bluetooth -- brands have created a number of innovative branded mobile apps that enhance their products and services. Here are 13 apps that do just that. Let us know about your favorites in the comments below.
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