Three years later, though, branded apps no longer seem so fresh. Consumers download an average of 65 apps on their smartphones, but only use a handful on a daily basis. Marketers have discovered that getting fans to download your branded app is a fairly empty exercise if they never actually use them. But getting your branded app on a consumer's shortlist is much more valuable.
Below are six branded apps, selected in part by mobile analytics firm Flurry, that manage to offer something of a unique selling proposition in the branded apps category. Some are useful, some are silly, but each have a viable chance of making it into the average consumer's inner circle of apps. As the list shows, it doesn't matter what industry you're in -- almost any brand can find engagement with the right app.
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