[brightcove video="1662130627001" /]
Watch previous episodes of Behind the Launch here!
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to provide a deeper look into the startup experience.
This week on Behind the Launch, Vungle unleashed its first press release, announcing $2 million in funding. But a lot goes into that seemingly simple one-page announcement. Startups teams have to craft a point of view, a voice and a personality to define the brand, and the startup needs a clear mission statement. Here, we watch the Vungle team pow-wow to throw around adjectives -- from "disruptive" to "bold" -- to better understand who they are, what Vungle stands for and where it fits in the tech ecosystem. How does your startup brand itself, and how did you flesh out the verbiage? Let us know in the comments.
Check out the extended footage above, and join the conversation on Twitter, #BehindTheLaunch.
About Vungle
Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. Just last week, Vungle announced it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.
Series presented by Internet Explorer
Behind the Launch is presented by Internet Explorer. Learn how IE is building a more beautiful web through hardware accelerated graphics and modern web standards like HTML5. Get IE9 today or download the Windows 8 Consumer Preview, which features the new IE10 to see where we’re headed. [img src="http://view.atdmt.com/MRT/view/385719570/direct;wi.1;hi.1/01/;ord=%n" caption="" credit="" alt=""][img src="http://secure-us.imrworldwide.com/cgi-bin/m?ci=microsoft-ca&at=view&rt=banner&st=image&pc=Mashable&ca=SMGU-INX-018-01-MRT&cr=M199111&ce=385719570&pr=iag.tfid,3781&pr=iag.cte,M199111" caption="" credit="" alt=""]
[img src="http://ace.adoftheyear.com/p11953/tagger_v02.php?project=p11953&tag=1a&channel=[sid=US_Mashable_Banner_4_1|cid=10148|]" caption="" credit="" alt=""]
[img src="http://view.atdmt.com/MRT/view/385719571/direct;wi.1;hi.1/01/;ord=%n" caption="" credit="" alt=""][img src="http://secure-us.imrworldwide.com/cgi-bin/m?ci=microsoft-ca&at=view&rt=banner&st=image&pc=Mashable&ca=SMGU-INX-018-01-MRT&cr=M199112&ce=385719571&pr=iag.tfid,3781&pr=iag.cte,M199112" caption="" credit="" alt=""][img src="http://ace.adoftheyear.com/p11953/tagger_v02.php?project=p11953&tag=1a&channel=[sid=US_Mashable_Banner_5_1|cid=10149|]" caption="" credit="" alt=""][img src="http://view.atdmt.com/MRT/view/396727937/direct;wi.1;hi.1/01/;ord=%n" caption="" credit="" alt=""][img src="http://secure-us.imrworldwide.com/cgi-bin/m?ci=microsoft-ca&at=view&rt=banner&st=image&pc=Mashable&ca=SMGU-INX-018-01-MRT&cr=M209904&ce=396727937&pr=iag.tfid,3781&pr=iag.cte,M209904" caption="" credit="" alt=""][img src="http://ace.adoftheyear.com/p11953/tagger_v02.php?project=p11953&tag=1a&channel=[sid=US_Mashable_Banner51_1|cid=10655|]" caption="" credit="" alt=""]