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Brands are beginning to establish best practices for communicating with their customers and prospects on Facebook. But many of those same brands with large Facebook fan bases have smaller Twitter followings or none at all.
With more than 300 million user accounts, Twitter has become an important network for companies to leverage in their communication plans.
Below are nine brands that have found success on Twitter along with takeaway lessons on what they do right and how you can emulate their success.
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These nine brands all demonstrate worthwhile lessons in Twitter marketing and engagement. What are your favorite brands doing on Twitter? And what other lessons have you learned? Let us know in the comments below.