LONDON -- Whoever came up with that "best thing since sliced bread" expression never witnessed slices like these.
Newcastle upon Tyne resident David Walker was so disturbed by the wonky slicing of a loaf bought from his local Morrisons that he took to Facebook to vent his outrage.
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As you can see, British people feel strongly about their bread. And Instead of responding with a boring corporate reply, Morrisons used some quick wit to show they have a sense of humour.
It wasn't long before other people started piling in.
Luckily, there was a happy ending.
Good work, Morrisons. Good work, David Walker.