Back in April, we had Keith Richman on Mashable Conversations to talk about the formation of the ROI council. Keith is the CEO of Break.com, and a genuinely knowlegable person to talk to when it comes to the broad topic of the business of online video. That's why I was thrilled when he dropped us a line to let us know about an innovative advertising campaign being undertaken by Break Media in conjunction with Samsung for their new Instinct smartphones.
The campaign isn't at all a pre-roll, post-roll , overlay, or any other type of typical video campaign - the campaign is the video. They're basically a series of entertaining demostrations of the device in play and usage (and you'll be surprised when you see the clarity with which it is able to record, as a side note). More importantly for our interests (since we're not a gadget blog), it's a neat and interesting new way to monetize your video content and video brand.
While we had Keith on the line, we took the time to pick his brain over some points Steven Hodson brought up in his recent editoral: Video Blogging is Not the Frontier You Might Expect. In that piece, Steven explored the trials and tribulations of creating video content in today's New Media landscape, and we got some great examples from Keith of video producers he thinks are "doing it right.'
Watch the show for the scoop by downloading the MP4, subscribing to the feed, or playing the embed below.
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