Brightcove, the internet television service, has launched a UK version and has opened a London office in conjunction.
Everyone is looking to go global, and it makes sense specifically for Internet television and video media companies to want to do so as well. With its content already gaining a global audience, and the UK being the next logical step for creating a global distribution and marketing strategy, it's not surprising that Brightcove will be opening up a London office in addition to launching a UK version of its site.
The UK is especially important for distribution purposes as Europe is among the countries that are at the forefront of mobile Internet access and media consumption via mobile devices. Having a presence there will allow Brightcove to strengthen its network relationships for a more aggressive move in this direction, and brings it a step closer to aligning itself with traditional media companies. We're also still awaiting the release of Brightcove's Aftermix to see the effects this could have on the user-generated video scene, as this will also be a somewhat new direction for Brightcove.