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The funding news means that BrightRoll -- which distributes video ad campaigns via an extensive online publisher network -- has raised $16 million to date, and it will use the additional funds to improve the technology behind its service.
If you're unfamiliar with BrightRoll, it's because the company's name is secondary to the brands it serves. It powers online video for the likes of Toyota, Sony, Shell, Audi, ABC, Microsoft, HP and Walmart, among other big brand clients. Now that Quantcast puts BrightRoll's monthly reach at 55 million unique visitors -- which the company points out is more than Hulu -- chances are you've been exposed to several BrightRoll-powered advertisements without even knowing it.