Sacha Baron Cohen revives Borat to introduce unrelated trailer

 By 
Proma Khosla
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Borat's back! Well, sort of. Sacha Baron Cohen revived the character on Jimmy Kimmel Live last night to introduce the trailer for his new film, The Brothers Grimsby, which is about two estranged brothers who end up leading decidedly different lives.

[seealso slug="mario-cotillard-colbert"]

Cohen plays Norman, a.k.a. "Nobby," a family man who's spent decades trying to find his brother after a family adopted only one of them. His brother Sebastian (Mark Strong) turns out to be a covert government agent. The two end up meeting at a crucial moment when Nobby ends up botching his brother's latest assignment.

Cohen premiered the trailer in character as Borat on Kimmel. Cohen both wrote and stars in Grimsby, as he did in Borat.

The Brothers Grimsby releases in March 2016.

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