Go home Bud Light, you're drunk.
Bud Light posted a questionable tweet from its account on Tuesday morning marking St. Patrick's Day that many on Twitter interpreted as a suggestion that the brand thinks it's acceptable to touch or grab a woman without her consent.
Bud Light deleted the tweet after about two hours and issued a statement apologizing for the post.
"We understand some people misunderstood our St. Patrick’s Day post and apologize to anyone who was offended," a rep for the company said in a statement provided to Mashable. "We would never condone disrespectful behavior and our intention was only to playfully celebrate the holiday."
Those actions didn't come quick enough to stop the outrage, however. Dozens of Twitter users criticized the tweet and effectively hijacked Bud Light's hashtag #UpForAnything.
Bud Light: Just Go Ahead And Touch Women Without Their Consent You're Irish!— Bruce Arthur (@bruce_arthur) March 17, 2015
Hi @budlight, let me talk to you about "assault" and "consent"... https://t.co/CCillFeAZy— Emmett Macfarlane (@EmmMacfarlane) March 17, 2015
.@budlight fav if you're in a meeting discussing that tweet— Scafe for Senate (@erinscafe) March 17, 2015
Hey, let's check in on what's happening with Bud Light's social media team. #UpForWhatever pic.twitter.com/7J6Qln7aPP— Craig Needles (@NeedlesOnNews) March 17, 2015
Hi @budlight. Does being #UpForWhatever include up for arrest on sexual assault charges? pic.twitter.com/llLDBWFFtu— Lauren Dobson-Hughes (@ldobsonhughes) March 17, 2015