This update is about connecting the dots between user activity on and off Facebook -- think the "Like" button -- so that platform users can manage and track their website's Facebook performance in addition to Page performance and content. The company has also added real-time analytics for all social activity and a new publish option so that clients can connect with customers who "liked" content on their sites.
The new features are all about driving more interest in brand content via Facebook -- whether within or outside the wall -- and doing so using a single platform for a global view of activities.
The company believes that the auto-publish-to-Facebook behavior of those little "Like" buttons will translate to more traffic and more fans. Today's feature upgrade is to help brands better leverage and maximize this viral loop.
