When it comes to Super Bowl successes, there are few surer bets than Budweiser's puppy ads.
This year's spot, "Lost Dog," is likely to make it to the top of USA Today's Ad Track rating of the top ads of the game -- that is, unless viewers feel that the spot is too emotionally manipulative or PETA discerns some sort of canine-related controversy.
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A rancher type gets the cutest puppy in the world, but then the pup somehow escapes. Cue the strains of the Proclaimers' "500 Miles," a rousing tune that is rendered melancholy here in an acoustic rendition by Sleeping at Last. We follow the pup's pitiful adventures until he meets up with a wolf, and -- well, watch for yourself.
Last year's Bud puppy ad, "Puppy Love," was the most shared and most viewed Super Bowl ad. The smart money is on "Lost Dog" to retake that crown in 2015. Attention, Go Daddy: This is how you do a puppy Super Bowl ad.
BONUS: Build your own Super Bowl snack stadium