We're all iPhone and Blackberry addicts at Mashable HQ, and yet Nokia's latest launch is so slick that it makes our handsets feel a little impersonal.
Nokia has debuted, in beta, a Flash application called Nokia Build. The pitch: remix your phone. You can design a 100% original Nokia 7310 Supernova cover using simple drawing tools, image uploads and a library of themes and iconography. Then, have it delivered to your door.
Much like NikeID - the site to design your own custom sneakers - this beta launch is a sign that mass personalization is here to stay.
Unfortunately for our US readers, this is one great web app that didn't debut stateside first: this is the UK launch of Nokia Build, which originally debuted in France. It's safe to assume, however, that a wider rollout (more countries and a wider selection of handsets) will proceed if the service is a success.
See also: Nokia Buys Plazes